VIDEO MARKETING FOR YOUR CONVERSION FUNNEL
Here at Increnta, we get how video can produce extraordinary effects when used as part of a marketing campaign. With this in mind, many B2B and B2C companies are still only producing explanatory videos, without exploiting the potential growing every day in video technology. So do you know how video can help you in all parts of the sales funnel?
To get the best ROI, it’s important to have a complete video marketing strategy in place to bring in unknown prospects and guide them along the conversion funnel. We design video marketing strategies that can generate sales through the inbound methodology or through our e-commerce strategies.
VIDEO MARKETING KPI
Cost per Lead
Return on Investment
Generating interest through attractive content is the first, and fundamental step. At Increnta we know how to squeeze all of the page-ranking juice available from video content to increase your visibility. To do that, we use strategies that will truly generate leads and qualified opportunities for your company.
At Increnta, we create videos with valuable content to increase awareness of your business amongst your target audience. The way we evaluate and build your brand will improve your position on the market and set you up as a reference in your sector.
USING VIDEO TO IMPROVE VISIBILITY
Would you know how to highlight your differential value in three minutes? At Increnta we create explainer videos which give visibility to your brand.
One-on-one chats with your CEO, reference professionals or other experts in the sector, talking about topics related to your main services.
Preparing an invitation to an event or an action. At Increnta we use videos as a teaser and presentation.
Specific video seo, for better lead qualification, better lifespan, with quality content and optimized for generating leads and sales. With our videos, we implement automization techniques to closely follow and profile users who click and watch, by timeline and by number of views to give you the best idea of your possible customers.
Once your brand is positioned well, and your are known to the user, once you have delivered and also gleaned information about your customers, then comes the conversion process. Get your best solutions for video seo to these users and get them to the point of making a decision.
Videos for lead-gen
You are an expert in your sector. Show how to achieve goals.
If your product is complex, make it easy for your customers. At Increnta we create guided tours to the main functions or needs that your product covers.
The opinion from other users has a great influence within your objective audience. With this kind of video we help to tip the scales in your favor during the buying decision moment.
Once the sale is closed, you should start building a network of loyal customers through specific content which delivers your products’ key USPs to the customer. This type of content can work as a vehicle to show to new customers and really deliver the true value of your video seo and your after-sales services.
In most cases, it’s better to upsell than to create new customers. This is ideal for businesses in a mature phase, and can increase ROI from their existing client base.
The key is to build upon users who buy into your brand, we know how to do just that.
Videos to build a lead-gen plan
Don’t let potential customer doubts stop your captivation. At Increnta we create videos which give answers to selected issues.
Build relationships with your customers. Achieve a close digital strategy and set the grounds for your loyalty process.
Help the users properly handle the product or service they have bought in order to boost their brand engagement.
VIDEO MARKETING ON OUR BLOG
WE ACHIEVE LIFETIME GOALS
And turn your brand into the reference for the sector