HEALTH

Pharmaceutical marketing offers a great opportunity in the digital area thanks to two factors: on one hand, the high volume of information and health services which the users demand on the Internet; on the other, the reliability and confidence that only sanitary professionals can provide.

With a solid pharmaceutical marketing digital strategy, not only will you succeed in positioning yourself as a reference in your sector, in order to gain visibility and business opportunities, you will also build long term relationships with your clients in order to increase its value in the long run.

The progress of the specialized medical techniques and the socio-demographic juncture provoked a rise of the fertility and assisted reproduction medical services. In Spain, this sector represents a 9% annual rise.

Its target, women with an age between 34 and 45 and with mid-high purchasing power, is a heavy user of new technologies.
Are you still not engaging your target with a sanitary marketing digital strategy?

If you offer FIV services, egg donation, or prenatal genetics, you have a very specific target which you can reach and make loyal through tailor fit digital actions. At Increnta we make sure your services are known, we segment the users in order to contact your authentic potential customers and make your sales increase.

If your business is a niche inside the wide healthcare field, you cannot miss the digital channel opportunities.

Healthcare clinics, odontologists, esthetical surgery centers and other specialized healthcare centers have to take advantage of their concrete field of expertise in order to position themselves as references.

At Increnta, the pharmaceutical marketing strategies for this kind of company includes the optimization of its digital ecosystem, to improve its positioning and gain visibility; online advertising campaigns using the channels where your target is and Lead Management strategies to build long lasting relationships with your potential customers.

And only with a good fidelity strategy will you be able to demonstrate that the users are not only important as patients, but also as customers.

If you are targeting professionals, your healthcare marketing strategy must also be professional.

Factors such as innovation, savings or a good patient recovery are values that will strengthen your brand.

Do you know how to make them visible in the digital channel?

At Increnta we believe in Content marketing or Email Marketing to build solid and long lasting relationships with healthcare professionals and reach the Buyers inside the healthcare management field.