INBOUND MARKETING

WE WILL TRANSFORM YOUR LEAD-GEN MODELS

WE WILL TRANSFORM YOUR LEAD-GEN MODELS

The efficiency of Lifetime Marketing is proven. The isolated methods of outbound marketing look obsolete in driving customers to your business, especially in the face of ever stronger competition.

To gain better positioning and acquire better leads, you now have to take on strategies that focus on building traffic and visits to your website. Using inbound methodology, the job for businesses is to drive this traffic to the middle part of the sales funnel, qualifying leads and contacts who show interest in your products.

Lead-gen and workflows combine various content-based techniques. People are central to evolution of your Company, at Increnta we put all of our efforts into Lifetime Marketing.

THE KPIs OF INBOUND MARKETING

Visits to digital assets
Lead acquisition
Opportunities won
Conversion rate
Return on Investment

VISIBILITY

All marketing strategies begin with a support inventory and a kilometer 0 framework of digital assets. The key here is digital analysis

We determine from this point onwards if you are prepared to capture leads through your website, blog, or other type of digital marketing. The first step of sales automation is in auditing the visibility of your current model, developing KPIs such as web sessions, monthly growth and users on your ecosystem.

If you don’t have this information available, not a problem. We will start to build an idea of these stats and create a content strategy based on results.

Content and reach

The main themes for content creation are always upon your buyer persona. This is accompanied by a social network outreach plan, CTAs and a clear plan of publication.

Lifecyle

Your messages should be adapted to your prospects and traffic. Each stage of contact with users requires different actions. In the awareness stage in is taken into consideration that you are only in the first steps of the process, later you can glean their names, email addresses and begin the process of lead nurturing.

BUILDING YOUR PLAN OF ACTION

KEYWORD STRATEGY

To get to your true client base, it’s fundamental that you speak the same language. Through keyword research we will improve your position to get you the best visibility.

Social Networks

Your communications and your digital actions need to be consistent and unequivocal. We will transform your social channels into loudspeakers for your business.

Blogging

We will position you as a reference in your sector through unique and quality content. Get new visitors to your pages through the means of our guided support on your blog network.

LEAD GEN

Lifetime Marketing is based on attracting and converting new contacts, and cultivating new lead for your business. The most important thing to remember here is to get the right information at the right time to gain insights and qualify your leads for sales.

The creation of integrated forms in various formats, and the automization of the relationships with your clients is simple. In the lead-gen circuits of a Lifetime Marketing strategy, content types are determined to best suit a lead in the given stage of the buyer’s journey to give the best chance of them providing their data and becoming a lead. After this step it is possible to analyze leads and project the possibility of achieving your goals.

Lead-gen via Landing pages

These are the pages that people land on who will go on to become part of your database. These pages contain forms, which depending on the type of campaign, contain fields requesting information, typically these would be email, company, job role, market, industry etc.

Forms

Different levels of lead qualifying have to be established. Leads differ by the information you possess, a lead with ten fields of information is better qualified than one with only an email address. There are different ways of labelling these leads: Hot leads (or Sales Qualified Leads), who are ready to receive an offer; and Cold leads (Marketing Qualified Leads, who require nurturing through the funnel).

Databases

The creation of lists is very important according to the lifecycle stage of a prospect. Lists and leads are controlled by Smart integration, so everyone is informed of when a lead can receive a call or an inbound offer.

Lead-gen actions

The web of lead capturing

Users respond to defined stimulus, if you are looking to capture new leads, your ecosystem has to be adapted to drive users to interact with certain content.

Workflows

At Increnta we set up the actions of a workflow strategy to allow users to get quickly to the sales process. All parties share a common objective.

LEAD NURTURING

If you need users to understand your product or service better before they move on to a purchase, you need a Lead Nurturing circuit to guide them towards that decision.

LOYALTY

Within automated and Lifetime Marketing there are specific actions geared towards brand loyalty. Here, existing clients are returning to your business to make new purchases.

But there is also a point of interest in reigniting these existing contacts through workflows, specifically through strategies that are designed to entice users back through content, actions and proposals that align with your companies offers and products.

Evangelists and promoters

In this phase users have completed 90% of the

lifecycle – they are customers – now they can begin to spread the word about your company.

Case studies

Case studies help humanize the results from your products and services. If other ideal prospects see what you can do for them, you will be providing them credibility and as a result you will see greater interest from them.

CRM

The integration of the sales circuit alongside the management of customer loyalty is vital. An integrated Customer Relations Management system (CRM) is vital to stay on top of the results using our tried and tested Lifetime Marketing strategies.

Loyalty Action Plan

LEAD MANAGEMENT

At Increnta we believe in customer-relations based marketing. Once a person becomes a client of yours, it’s important to carry out those personal actions that will increase their value over time.

LEAD SCORING

It’s never too late to learn more about your clients. Through lead scoring we can qualify your users and improve the results of your Loyalty Action Plan

Cross-selling

Do want to increase the lifetime value of your customers? Through Automated Marketing, Increnta can develop intelligent actions for cross-selling to your client base.

Discover how to calculate the visits, leads, sales you need

FREE EBOOK: B2B INBOUND MARKETING IN 2016 CLOSER TO YOUR CLIENTS

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FIND OUT HOW THE NEW APPROACH OF INBOUND MARKETING CAN HELP YOUR COMPANY IN REAL LIFE, AND GIVE YOU SOME BREATHING TIME.

According to the research you’ll see right here, an outbound lead is 62% more expensive than an inbound one. And did you also know that it’s 6 times cheaper to retain a customer than to attract a new one? Building an automated inbound strategy can bring leads to your site, building you a database of qualified contacts that will be yours, well, forever…

INBOUND MARKETING ON OUR BLOG

WE ACHIEVE LIFETIME GOALS

And turn your brand into the reference for the sector