E-COMMERCE

MULTIPLY THE REVENUES

OF YOUR ONLINE BUSINESS

OUR E-COMMERCE METHODOLOGY

The increase in sales over the internet has unveiled a great opportunity in digital commerce, but this also means stiffer competiton. If you run an e-commerce website, your business will need a constant method of creation, optimization and e-commerce marketing; each of these are elements that may directly or indirectly influence your revenues. Want to know how to go about that? Have a look at our e-commerce strategies.

At Increnta we adapt our actions and resources to the current position of your online sales platform. We adapt our strategies according to your requirements, whether you are looking to launch into a specific market, improve your conversion rate, or creating an action plan to optimize your marketing platform.

THE KPIs OF E-COMMERCE

Traffic
Conversion rate
Average Price
Invoicing
ROI

e-commerce marketing
e-commerce marketinge-commerce marketing

VISIBILITY

Working on visibility should be a standard practice in any e-commerce strategy. And for this reason it shouldn’t be left on the back burner, the current state of your business is key to forming the perfect strategy to increase visibility. At Increnta we won’t only give you an increase in traffic, we understand the fundamentals of getting quality traffic, true opportunities giving you the best possible chance in the conversion phase of the buyer’s journey.

Your data, thanks to detailed analytics, determine the actions to be taken. We will help you to understand the behaviors of your users and identify the traffic sources that ae bring you the best return on investment. All of this means we prepare a plan based on results.

In the strategic phase of visibility, SEO optimization and social media will be the two actions that bring in the most traffic, depending on the requirements of your organization. To get the best from this, Increnta creates optimized content to bring in qualified traffic and also analyzes and uses the channels that prove to work best with your e-commerce site.

Thanks to our multi-disciplinary team, we will set up your platform to bring in the best results. We create multi-channel experiences, allowing users to connect to your Brand fluidly, regardless of the channel, device they are using to access.

VISIBILITY PLAN – ACTIONS

KEYWORD STRATEGY

To get to your true client base, it’s fundamental that you speak the same language. Through keyword research we will improve your position to get you the best visibility.

Social Networks

Your communications and your digital actions need to be consistent and unequivocal. We will transform your social channels into loudspeakers for your business.

Blogging

We will position you as a reference in your sector through unique and quality content. Get new visitors to your pages through the means of our guided support on your blog network.

CONVERSION

Your visibility strategy should always be on the move, but the time will come when a crucial question needs to be asked; what can I do to increase revenue? From all of the useful information your ecosystem provides, we can study the patterns of behavior allowing us to optimize your digital conversion strategy.

To do this, we analyze and rework every process in place on your system to improve the conversion of the traffic coming to your site.

At Increnta we offer a 360º optimization plan on your conversion channels. We take into account the buyer’s journey right up to the point of purchase, using all of the possible routes users can follow to get to your shop and follow a smooth process, minimizing indecision and getting the conversion in a fluid, user-friendly experience.

Combining e-commerce marketing strategies with the latest technology, we guarantee you will increase your revenues.

Lead-gen action plan

CRO & UX

It is fundamental that optimization has to be based on results. Through Conversion Rate Optimization and improved User Experience, we will improve lead-gen for your business.

MAIL MARKETING

Improving return custom and attracting the attention of users towards new products are the two main objectives of e-mail actions in an e-commerce site.

A/B TESTING

An e-commerce website is not a static ecosystem. Through error-testing we can improve results and adapt your site to the latest navigation tendencies and behaviors.

LOYALTY

Unique purchases from individual customers should not be the goal for any e-commerce site. At Increnta we understand that the key is to provide users with an exclusive experience to convert them into customers loyal to your brand and will consider you as a flagship in your industry.

If your site already has a client base, you have valuabe information on your users that you need to organize and use intelligently. Where do you start in this process?

The client database is the main, and most valuable resource you have for your digital marketing strategy. Don’t waste it, if you don’t make the most of the latest technological tools at your disposal, you might be missing out on getting the best performance from your client lists.

At Increnta we get the best results through e-commerce marketing processes to give you the best performance on your business, the best value from your brand, repeat custom, and the best lifetime user-value.

Loyalty Action Plan

Data Intelligence

The information you have about your clients is a goldmine if you know how to use it well. From Data Intelligence, we can find sales opportunities based on user actions.

Loyalty Circuits

To build a solid relationship with your clients, you need to get your actions aligned. At Increnta we produce workflow circuits to get your users to love you!

Database qualifying

It’s never too late to get to know your clients a little better. Through database qualifying we can increase your ROI from loyalty actions.

E-COMMERCE ON OUR BLOG

WE ACHIEVE LIFETIME GOALS

And turn your brand into the reference for the sector